MCV India reports that Microsoft is set to introduce prepaid currency cards in India. These cards will be usable across Xbox Live and Windows Store (for Windows Phone and Windows 8).
Money will be added to the user’s Microsoft account once the card is redeemed. The user can then spend the points to buy digital content across Xbox Live and Windows Store on Windows Phone and Windows 8. Each account for a single user will be interlinked.
These prepaid cards will be available in two denominations – Rs. 1,699 and Rs. 3,399.
This is an attempt by Microsoft in a bid to ‘standardize’ its user base with all of its products, especially on the brink of the Xbox One launch.
Anshu Mor, the Xbox head at Microsoft India says “I think this provides huge scope. It opens up the entire Xbox Live experience through a connected devices like PCs and tablets, and that’s extremely exciting for us. We’re looking forward to being in the phone, tablet and PC isles at retail, showcasing the currency system. That’s going to dramatically help us in terms of Xbox Live adoption, which is central to our strategy in the country.
“The fact that the currency is made available across multiple platforms and multiple screens gives you the ability to use it at will. You no longer have to just spend it on Xbox 360 games on Xbox Live, but you can also buy apps and games on the Windows Store. Once we bring in more entertainment content, that’s when consumers will also know where to spend their money. I think consumers will see a lot of value in taking these cards up.”